While the word has multiple connotations, in Ancient Greek the word ethnos meant tribe, nation, or something like a band of people living together. For us, the name ethno. refers to the latter - a collection of people, voices, art, perspective, all housed under one roof.
We conceived of the brand as a way to showcase local stories and experiences that we felt could speak to our audience in relevant and meaningful ways. We launched in February 2020, our goal being to produce original content that offered unique perspective on individuals from within our communities.
Here is where you find the stories of the people you have heard about, the ones you haven’t, and everyone in between. Welcome to ethno.