Bragster.Com

Ego is everything at Bragster, the online community for daring, boasting and bragging. Bragster provides online entertainment in the form of user generated dares and “brags”, i.e. videos/pictures that form proof to a dare. They earn medals and “bragging rights” for these brags and compete in a variety of rankings. Bragster was founded by Wim Vernaeve and Bertrand Bodson in 2007, is backed by Intel Capital and won a Red Herring award as on of the top 100 tech companies of 2008. Here is an example of how Bragster typically works with brands (such as: Lionsgate, adidas, Britvic, Hasbro, BBC 3, Cadbury, etc.) http://www.nickburcher.com/2009/06/tango-upside-down-cans-socially.html On the PR front, here are some of the dares you might have seen in the press (being based in London, there is a stronger UK angle here): + Trafalgar Square bubble bath (http://LNK.by/bs4) + Credit Card projection (http://LNK.by/bs5) + Chev Chelios – name change by Deed Poll (with Beatwax) (http://BRAG.it/bT) + Tango can upside down (http://LNK.by/bs6; http://LNK.by/bs7) + "Chaving up" Churchill / Mandela (http://LNK.by/bs8) + Nick Griffin – cover story of Daily Star in June (http://LNK.by/bs3) + Office Undies Day – picked up by BBC (http://BRAG.it/caH)