Zodiak Advertising/Zodiak Active Plus S.P.A.

The Premium Publisher Trading Desk Zodiak Advertising is an industry leading, independent Publisher Trading Desk providing high performance, programmatic solutions to optimise revenue growth in a safe, controlled environment. Providing clarity in a complex world The new, digital world that is evolving offers more efficient ways of buying and selling media through both private exchanges and in real time. However, we realise it’s not as simple as using the ‘right’ technology. Setting floor prices, controlling supply and analysing performance reports or valuing inventory don’t necessarily provide the outcomes expected. Whether you are new to programmatic buying or looking for the most advanced solution on the market, we understand that each publisher and demand partner is different. Our team of digital and media experts provide the best technology and expertise aligned to individual media owner needs, enabling organisations to build, grow, optimise and control their media inventory. At Zodiak Advertising we are focused on providing the right technology for you. Over 600 publisher and media owners now partner with Zodiak Advertising to: • Run private and fixed price Market Places • Optimise yield from 3rd party networks and exchanges • Monetise desktop and mobile inventory • Optimise Real Time Bidding (RTB) to manage and sell inventory • Ensure safe and transparent controls across their digital landscape