Zezva Agency

I am Zezva. I was discovered in the Dmanisi region of Georgia at the turn of the century. But my story started long before, when I began meticulously discovering and exploring my world. My curiosity has never had boundaries, so I started… Started feeling the nature, earth, grass, stones, waters… Every touch of a new texture ignited a storm of captivating impressions. Observing others moving, first with their long arms touching the earth, then straightening, unbent like the trees down in the valley, brought me joy. I realized that I was not alone; there were others too hiding from the frightening anger of the sky conveyed through ear splitting roars and blazing light; their fears were mine, their cold and warmth, their hunger after a frustrating, unsuccessful hunt. We were eventually called human beings, so I guess that is the collective term for the habits I have been noticing in all of us. Observation has become one of my most important tools, among others, that helped me stay warm or find food. My observation of nature, people and their behavior eventually gave me the courage to start making drawings on our cave walls. I painted all the knowledge that I gained through observation. Time passed and new tools were invented, including what some call digital gadgets. The stones, trees, grass, and waters, when represented not on cave walls, but on the bright screens of these gadgets, are now referred to as digital products. So I challenged myself and started learning how to use them. I instantly discovered that observing human beings’ behaviors helps you make those digital products more attractive, more engaging, just like those on the stone from centuries ago. I decided to again use my main tool, observation, analysis, to help others develop easily accessible and understandable digital products.