Zeus Unwired Authorised Apple News Reseller

About Apple News News collects all the stories you want to read — so you no longer need to move from app to app to stay informed. News brings the beautiful editorial layouts and typography of print to the screen, with articles that reflect the style of their publications. Enjoy interactive and engaging stories, rich with photo galleries, videos and animation. Stay up to date on the topics and channels you follow — from over 2000 news sources like BuzzFeed Australia, news.com.au and The Sydney Morning Herald, to magazines like Vanity Fair, Escape and NME. News is designed to be beautiful to look at and easy to use. It devotes maximum screen space to the content itself, with a minimal toolbar that gives you complete control with just a few taps. The more you read, the better News gets at understanding your interests. And now it’s even more personalised. ‘Top Stories’ chooses the stories that are relevant to you and delivers them to your screen, while the ‘Today’ widget keeps you up to date throughout the day. The ‘For You’ view makes it easy to find news you’ll be interested in. You’ll see Top Stories selected by editors, Trending Stories, topics and channels you follow, and suggestions from Siri. Zeus Unwired is an Authorised Apple News Reseller and offers an opportunity for brands to connect with this highly premium and engaged audience on iOS. Importantly, in the era of transparency, the ad inventory is fraud-free (verified by Moat) and so/thus your target audience sees every impression. Apple sees customer data and privacy of utmost importance ensuring that the News algorithm remains on the device, not with Apple. Zeus Unwired are able to use Apple 1st Party data for targeting age, gender, geo as well as vertical audience segment, but Tim Cook believes that Apple could always “make a ton of money if we monetized our customer – if our customer was our product. We’ve elected not to do that.”