Launched in 2015 by leading Belgian entrepreneurs, the Zembro alert watch connects older adults with their caregivers in case of emergency, and has been deployed widely throughout Europe. Now part of IOT specialist group Crescent NV and VZH Holding, and partnered with SafeTrx, Zembro offers a comprehensive service offer both to consumers and strategic partners. Zembro Care makes independent living for older adults safer, and their caregiving teams more connected and collaborative.