Accept it. No parents have fully understand their teenage offspring. Their subject of interest are different; the way they talk is different; they don't even seem to speak the same language. There's a real gap in connection.
Put the same parents in corporate seats, and ask them to create a marketing strategy for youngsters, or to design a product aimed at teenagers, or ask them to uncover deep insights on youths. Can big corp close that gap and make a real connection with youths?
That's Why We Here
YouthLab Indonesia is a factory and repository of youth insights, comprised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment.
Through ethnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner.
We here to make that happen to you