Youth Media Alliance Alliance Médias Jeunesse

Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians. It offers ongoing training tailored to the special needs of youth production professionals through workshops, seminars, and special events such as the Children, Youth & Media and Média-Jeunes conferences. Since 2015, the Youth Media Alliance has developed and now offers three scholarships: the YMA Andra Sheffer, the YMA Thérèse-Pinho and the YMA Steven DeNure Scholarships. YMA also conducts original research investigating the impact of screen-based media on young people. Finally, Youth Media Alliance advocates for the needs of Canada’s child and youth media consumers in matters of public policy.