Yellow Seed: Global Farmer Voices

Yellow Seed is thrilled to launch our new Global Farmer Voices project, where farmers tell their own unique and inspiring stories. We design immersive storytelling experiences (like this) – that weave together farmer-led content (photos, videos and interviews) with maps and data, inviting the audience into farmers lives. Our stories are accordion-style, interactive and ethnographic experiences, where the viewer can choose where to go and how much content to digest. Our online cacao marketplace closed last year, but its original essence – “Farmer Voice, Buyer Choice” – remains the same. This change was made after we recognised that it was important to move from simply connecting farmers to markets, to storytelling and empathy building, forging stronger relationships between farmers and consumers. We offer custom immersive storytelling services to companies, non-governmental organizations, foundations, museums and schools – to help them better connect to their audiences and to inspire all of us to action through the compelling narratives behind the foods and ingredients we eat. The reality is that many of us don’t have the opportunity to travel to remote corners of the planet to understand the origins of our food supply – including the lives of farmers who grow our food and the value of their work. Yellow Seed amplifies the voices of farmers, reconnects people with the source of their food, and brings to light the work that farmers do as stewards of our planet’s most vital ecosystems. Through customized storytelling and cutting-edge 360 video, we’re helping to make these key connections possible and to invite deeper dialogue – from farm to port to kitchen to consumer. Yellow Seed is a project of Social and Environmental Entrepreneurs (SEE - www.saveourplanet.org), a registered public charity, which provides 501(c)(3) non-profit status.