Yell 411

Advertising Driven Directory Assistance Service The Yellow Number provides free directory assistance to callers by playing brief audio ads during the call. These ads are created, managed, and bid on via an entirely self-serve model. Solution - Allows local, regional, or national businesses to build awareness - Targeted based on the location of the caller - Cost-per-Exposure: CPE - Example: Mercedes Benz Kensington could reach out to all people from the area code 0207 370 in the Kensington area. Alternatively, the dry cleaner around the corner could build awareness to callers from the 0207-370-xxxx area