Youth

Youth S.r.l. was born back in 2002 when the IUTER brand was founded by the current owners, who were barely of age at the time. The company currently designs, produces and sells two brands of its own: IUTER (since 2002) and Octopus (since 2016). In 2012, Youth S.r.l. purchased a space to transform into its very own playground, bringing all cutting, prototyping, development and other phases in-house at a production plant not far from Milan. In 2016, Youth S.r.l. acquired and relaunched the iconic Octopus brand. IUTER and Octopus have always collaborated creatively with many other brands and companies, both underground and mainstream, including FCA Group (Lancia, Abarth), Fernet-Branca, Viacom, Polini, Warner Bros, aNYthing, Carrots, Cinelli, and many more. Today Youth S.r.l. has 3 locations and over 30 employees split between our central HQ in Milan, our production unit in Albizzate (VA) and the IUTER flagship store. The company also provides its stylistic and manufacturing expertise to selected brands and external companies.