Xocial Gong,

What is a personal Link(Ed)In Net(Work)ER? The description is on the inside and the outside of the brackets. It tells a story by separating LinkedIn into Link(Ed)In and Networker into Net(Work)ER. Can you guess what the story is? (*It's also the title of my upcoming book 📖 and I am also considering making a free course out of it. Details are coming soon. Stay tuned and check in regularly for updates! 🤔📺🥳). Small business owners, start-ups, and freelancers share many things in common, putting them at a disadvantage to compete with mid-size and major corporations. One of those disadvantages is a small budget that limits how much can be spent on marketing and advertising. A tight budget makes it forbidden to hire employees to cover all the different departments necessary to run and grow the business. It's no surprise they find themselves involved in marketing, networking, sales, business strategy, and the list goes on. In summary, the two most scarce sources are time and money to run the day-to-day operations. If you're like me, you enjoy going out to events, meeting people, and networking. The challenge with networking events is not knowing whether or not you'll encounter an ideal prospect whom you would love to showcase your service or product and convert into a customer. The pandemic has made this a lot harder. Since you are here, you obviously set up a LinkedIn account and possibly a Facebook and Twitter account. More social media accounts like TikTok and Snapchat have entered the arena. There is a lot more to consider. What do your social media accounts say about you? Have you ever gotten business from those you have either asked to connect on LinkedIn or associated with because you received a connection request? If your profile isn't helping you get new business, you're leaving a lot of money on the table. Did you know you don't have to advertise on LinkedIn to get business? Do you know the ins and outs of LinkedIn etiquette? Let's have a conversation!