Wikman & Friends

Wikman & Friends is a research & design firm with a passion for uncovering and transforming deep consumer insights into meaningful brand and user experiences. We immerse ourselves in consumers’ lives to understand how your brand can thrive in their culture. The strategic research we conduct gets up close and personal with your consumers to understand not just what they say, but how they live their lives and why, because this intimate understanding is critical in illuminating the most essential purpose your brand can serve in their lives. Our research services include target and positioning, consumer segmentations, qualitative research, programming development, product development, concept testing, authority studies. The design experiences that we shape understand the power of experience design and leverage it to help brands connect with their consumers. We believe that brands need to communicate a consistent promise through all their communication initiatives. Some of our design services include digital branding, experience design, user experience, methodology and process development and much more that touches on design thinking and the digital revolution.