The pathway to better business has changed. But advisors focussed on helping you get there have yet to catch up; where the coldness of the consultancy ignores the humans that make up a successful business, the cult of the business coach neglects the harsh realities of a company’s day-to-day needs. WhiteCap is the first system developed to take on the challenge of succeeding in today’s ever-evolving landscape from both sides of the coin.