Marketing has changed. The internet has redefined the marketing funnel empowering the consumer beyond the brand. As marketers, it’s up to us to make sure our communications are matching this contemporary consumer behaviour.
It’s easier said than done, of course.
Customer experience is a journey not a destination. With a multitude of touch-points at all stages of the customer experience, it’s vital our audiences are guided through the multi-channel process with clarity and consistency.
At White Rabbit, we do this by constructing a narrative to guide the consumer right across the PESO model, leading them down the rabbit hole to your desired destination.