The White Eagle was launched in 2003 with a single newspaper edition serving Massachusetts. The bilingual newspaper featured news from Poland, the United States, and most importantly, stories from the local Polish-American communities. The popularity of the periodical grew at an astonishing rate and soon its reach included all six New England states.
This formula for success was replicated with the launch of local editions of the newspaper in other states. Eventually, a national edition was launched to serve all states which were not covered by a local edition. Today, the White Eagle is picked up at hundreds of locations coast to coast by over 80,000 readers every two weeks.
The publication’s unprecedented reach and circulation have made the White Eagle a leader in Polish-American media and a preferred choice for advertisers who are looking to reach an extensive and desirable ethnic market. Being the only Polish-American periodical published in local editions allows the White Eagle to meet both the marketing objectives of clients who target a national audience as well as those looking to reach a specific local community.