Co-founded in 2007 by CNET co-founder Shelby Bonnie, Whiskey Media builds media brands for the Internet generation who expect their media experience to be socialized and relevant to them personally. Its vertically-focused, branded community sites — Anime Vice, Giant Bomb, Comic Vine, Tested and Screened — harness the power of the crowd to create content in a social environment. With the traditional publishing model in decline, Whiskey Media is a leader in the next generation of social publishing. The company is based in Sausalito, CA.