West Coast Tomato Grower'S

Nestled between the rolling hills of the San Luis Rey Valley and the nearby Pacific Coast, Oceanside Pole has the perfect microclimate to grow bright and flavorful produce. The invigorating ocean air that graces cool, misty mornings and warm afternoons produces a hearty tomato flavor and the tastiest Brussels sprouts that simply can’t be matched elsewhere. Walking the fields each day of the season, Mr. Singh and his son Priya take pride in personally examining and tending to each plant to ensure it’s picked only when the time is right. Proving again that their dedication, precision and innovation on the land is unmistakable. The Singh family and their team place over a million poles on the property every spring, so each one can brace a single tomato plant through the season. This system raises the fruit off the ground to improve airflow—and therefore tomato quality—to ripen to their juicy, robust taste, naturally on the vine.