Weekdays

If it's worth doing, it's worth doing in the Weekdays. Every week we’re approached by business owners searching for a genius idea to help them stand out from the masses, to get the right people to sit up and take notice, and ultimately to grow their business. The problem is silver bullets are bloody hard to come by. The solution ...stop looking for them and start by getting your own story straight. Oscar Wilde nailed it when he wrote – be yourself, everyone else is already taken. Lots of people will do what you do, some will even do it how you do it, but no one will have the same why you’re doing it. So the communications challenge moves away from pulling rabbits out of hats and becomes a simple matter of taking your unique combination of what, how and why and telling that story in an original way. We focus on building a Brand Engagement Programme; that sets you up for a bit of world domination, but more importantly tells an authentic story and reaches the audience that is ready to listen.