WebSpectator Ad Exchange Network is the world’s first and only MRC Accredited real-time ad viewability solution that creates a live audience by measuring the actual time spent viewing ads, videos or any multimedia element. This revolutionary technology inaugurates a new advertising era, providing a win-win-win scenario for the whole industry: better audience engagement and monetization for publishers, added value and control for advertisers, with granted brand exposure and new efficiency metrics and insights, and most importantly, the best consumer experience, only made possible by WebSpectator’s real-time technology.