The Webcare Company is 100% focused on the evolution of social media as a dominant customer service and sales channel. Social is already the first choice customer service channel for customers under the age of 25. 76% of organisations now use social media to support customer service and sales – up from 52% in 2015. Organisations need help to exploit social channels and The Webcare Company has the experience and resources to provide that help. Now independent and totally focused on social, we will invest for market leadership and growth. We will continue to combine technology with operational expertise and social customer journey design to create highly effective social customer operations either within clients’ own organisations or outsourced to us.