BLC Bank’s Women Empowerment Initiative, We Initiative, is the first and only holistic program dedicated to the financial empowerment of women in the Middle East. It targets women in their plurality, as entrepreneurs, professionals, mothers, in their daily lives, seeking to find solutions for their challenges and concerns and aiming to unleash their potential. In addition, this initiative allows women to enhance their professional and personal lives through dedicated financial and non-financial products and services including a unique and innovative platform www.we-initiative.com enabling them to connect, network and evolve. This platform allows women to widen their professional and personal connections and gives them access to business toolkits to assist them in their daily business requirements. Through this program, BLC Bank intends to provide women with equal chances to excel without gender preferences and to be evaluated based on their skills and knowledge. The Bank strives to become the employer of Choice for Women and the Reference Bank for Women. It is the first and only Bank in the Middle East and North Africa region that has joined the Global Banking Alliance for Women and is committed to the UN Women/UN Global Compact Women's Empowerment Principles.