WVLA ("NBC 33") is the local NBC affiliate for Baton Rouge, Louisiana. It transmits its analog signal on UHF channel 33, and its digital signal on UHF channel 34. The station is seen via satellite through DirecTV and Dish Network. It is owned by White Knight Broadcasting, and is sister station to the area's Retro Television Network affiliate, KZUP. WVLA also shares facilities and staff with WGMB and WBRL. WVLA's transmitter is located near Addis, Louisiana.