The WOM (word-of-mouth) Protocol is a blockchain-based marketing technology that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any app or platform.
The Protocol is live, including the WOM Authenticator app used to authenticate recommendations across all WOM platforms; the WOM Campaign Manager which enables advertisers to buy and spend WOM Tokens to access these recommendations; Word-of-Mouth Marketing Toolkit--as well as a Shopify app--which enables ecommerce websites to collect, display, and reward user recommendations; and the payment protocol that automatically rewards creators, authenticators, and platforms in WOM Tokens.
WOM Protocol also launched the web3 education and recommendation app BULLZ, live on iOS and Android.
For updates on the project, follow us on Medium @WOMProtocol and Twitter: @wom_protocol