Vital Essentials

Pioneers in RAW since 1968–Vital Essentials® is a leader in the RAW pet food industry that provides high quality USA sourced raw food, snacks, and treats. Vital Essentials is just that – the ALPHA diet: comprised of meat, bone, and whole vital organs, more than any other complete and balanced raw diet. Vital Essentials provides pets the opportunity to lead long, vibrant, healthy lives, just as they deserve. Our Mission We believe that every dog and cat in the world; regardless of financial means, urban or rural, deserves the opportunity to have access to the finest food available. We also believe that, other than natural prey, we provide the most healthy, delicious, innovative and biologically appropriate, commercially available pet food in the world. Therefore, we will leverage our God-given talents, passion and resources to do whatever is necessary to ensure that every dog parent or cat parent who wants us or needs us will have a convenient and effective mechanism to access and procure our “World Class” pet food and treats, in the United States and around the world. Our Passion We are pet Ambassadors. . .trustees for your pet’s well-being. . .reuniting them with real-meat, Alpha Prey-model diets, and guiding them down the long, vibrant path of life that God intended. As advocates of RAW, we want others to understand the benefits of feeding pets a RAW diet that is purely raw and instinctively healthy. Leadership philosophy Our leaders are approachable, “roll-up your sleeves”, “can-do” people. They are pet owners and pet lovers. The best interest of pets and their well-being is paramount in all that they do. That commitment is shared by our employees and chosen business associates.