Visualdna, A Nielsen

VisualDNA, a Nielsen company, specialises in audience targeting, consumer insights and analytics by combining the science of psychology with innovative creative applications and big data. We work with advertisers, publishers and lenders to improve their data collection, analysis and applications. Our audience reach is over 650m global digital profiles enabling advertiser and publisher brands to understand their digital audience at scale and target digital advertising across display, video, search, mobile, CRM and optimisation.. Innovative and patented visual personality profile tests gather profiles directly from consumers and we have collected over 40m to date to drive our consumer insight. VisualDNA was named a “Cool Vendor in Consumer Dynamics” by Gartner in 2015. Over 1,500 brands including 80 of the UK’s Top 100 digital advertisers target their campaigns with VisualDNA for markets such as retail, finance, travel, entertainment, auto, gaming and technology. VisualDNA serves leading media agencies such as Omnicom Media Group, Dentsu Aegis Network and Publicis and enhances the Nielsen Marketing Cloud's owned and operated data set.