‘Vild’ is Swedish for ‘wild’. Defined by the dictionary as uncivilised, savage and untamed, the word can be used to describe furry creatures darting across overgrown fields, certain kinds of strawberries and, as many new parents can attest, a fresh human bursting into the world.
Vild - House of Little creates minimalist luxury basics, limited edition print collections and statement accessories catering to untamed beings from 0 to 6 years old. With product innovation and sustainable solution hunting on the agenda, Vild - House of Little aims to grow into an international, multidisciplinary creative lab presenting new eco-conscious materials, a varied fibre basket and considerate design processes.
Team working with non-profit organisations is incorporated into the core of the brand and the hope is to support many happy and healthy childhoods. The first charity collaboration is with mothers2mothers (m2m), an organisation fighting paediatric AIDS by training, employing and empowering mothers living with HIV in sub-Saharan Africa.
The garments resonate with the Scandinavian concept of design: form and function in equilibrium to create a utilitarian piece that is that is also beautiful. Enter a wardrobe hero with sturdy seams, no frills, for a tiny wild being.