Victorian Farmers' Markets Association

The Victorian Farmers’ Markets Association’s purpose is to support and promote authentic farmers’ markets throughout Victoria. Victorian farmers' markets provide an opportunity for our farmers to sell direct and take full credit for their efforts. By shopping at farmers' markets customers are guaranteed access to quality, freshly harvested produce whilst supporting local farmers and directly putting money back into regional Victorian communities. What is a farmers’ market? The VFMA defines an authentic farmers’ market as “a predominantly local fresh food and produce market that operates regularly at a public location which provides a suitable environment for farmers and food producers to sell their farm origin product and their associated value added primary products directly to customers.” The Accreditation Program When shopping at a farmers’ market, the public should have confidence in the authenticity of producers. i.e. that the person they are transacting with is the person who grew or made the produce. The introduction of the Accreditation Program, an initiative of the Victorian Farmers' Markets Association supported by the Victorian government, ensures this and provides a solid basis of quality, integrity and fairness to all consumers. The program advocates best practice and celebrates the work of genuine farmers, specialty makers and farmers’ markets. The program ensures the credibility of participants in a proudly transparent process.