The Valero Alamo Bowl was created in 1993 to provide memorable experiences to South Texans, San Antonians, visitors, and the participating universities while creating a positive economic impact and national attention for our community. With an enviable track record of exciting games in front of 60,000+ crowds, the Bowl now averages a total economic impact of $40 million and 5 million annual viewers to the ESPN broadcast providing valuable exposure for both the city and the schools playing in the game.