集团简介 GROUP INTRODUCTION:
雅德餐饮(上海)有限公司 Visual Orient Limited (VOL)
于2002上半年成立于外滩这个历史性的中心地区。它拥有强大的专业团队和良好的经营理念,VOL集团为高端服务管理行业提供卓越的专业性意见,以及针对上海市场进行高端的市场研究分析和品牌营销推广。基于这些优势,VOL集团坚信能为客户提供最好的服务,创造最高的品牌价值。
2002年9月,VOL集团获得了对公司发展极其重要的机遇,也就是位于外滩的殖民时代古老建筑之一 -- 外滩18号的 6, 7 楼的经营权。这对这个有多年五星级酒店管理经验的团队来说是千载难逢的显示我们真正实力的良机。VOL集团以极大的热情和决心投入工作,致力于在外滩创造一处无与伦比的餐饮娱乐场所。
INTRODUCTION…
For more than 10 years VOL Group is a leading actor of the food and beverage industry in Shanghai, successfully bringing to the city amazing venues such as Bar Rouge, Mr&Mrs Bund, and Ultraviolet. Rich of a multi-cultural management team experienced in entertainment and F&B, VOL Group creates high profile venues with international quality standards.
VOL office provides a consolidated administrative support to its F&B venues with department such as Finance, Purchasing, Human Resources and Marketing & Sales (including an in-house creative agency, Artbeat Studio). Each of these departments support on a daily basis Bar Rouge, Mr&Mrs Bund, Ultraviolet by Paul Pairet , From A Chinese Cook Book and THE CUT operation.
The group thrives to develop new projects working closely with its in-house creative agency Artbeat Studio. These projects are either in house (from existing outlets or new venues) or the result of new ventures with a business partner.
Since 2011 VOL group has diversified its activity, by creating a joint venture called Jian Mao. Co with a State owned Company BeiJianHuaQing.ltd. Together we have taken over a high-end building located on Bund 5 and we are managing this property.
In 2014 in order to seek new opportunities, VOL Group has developed a new F&B concept adapted to venues located within high end malls: THE CUT: Steak & Fries. The concept is characterized by its simplicity, its “affordable luxury” price point differentiating it from the group other high profile restaurants and Bars.