Hello. We are Utopia, a creative agency specialising in innovative thinking and brand execution. We are driven by the discipline of integrated innovative thinking. Marketing mumbo jumbo? Indeed. Think of it this way: we adopt a 'screw-the-line' approach. Idea is always king, and we translate that into whatever works for the brand, thus creating their very own utopia. We call it Creating Brand Ideals.
The idea for Utopia is simple. Utopia, or ‘Vtopos’, directly translates to ‘no place’, an ideal that enforces the notion that perfection cannot be found, but in the quest for it one can often stumble upon excellence. And with everyone’s idea of Utopia being different, we treat every client and brief in the same way. Differently. We seek the ideal outcome or destination for all of our clients respectively.
Our ad campaigns, design work and apps show the power of innovative thinking to change the fortunes of companies and brands, and look for new ways to approach work and problem solving – aka rock n roll.
We carry out bespoke design and advertising communications assignments for a select number of local and international clients, including Australia, London, Sweden and Zimbabwe; with our work receiving recognition at The Loeries, Pendorings, New York Festivals, One Show, Clio, Lurzers Archive, D&AD and The Bookmarks.