Urban Sophistication

Urban Sophistication® started as a passion project by sibling-duo Neta and Elad Yam in 2015. At the time, the high-school graduate and the law school student were looking to encourage intelligent conversations about pop culture through fashion. With high-end design detail, emphasis on meaningful storytelling, and a touch of irony, we create pieces that radiate the strong identities of their wearers. There is a story behind each piece, yet by wearing them they tell yours. Urban Sophistication® continues to grow into an expressive universe that reinterprets everyday objects, designed to speak with you and for you.