The Unified Water Label Association was established in 2020 to drive forward the implementation of the Unified Water Label across Europe, and replaces the former governing body, the European Bathroom Forum (EBF). The European Bathroom Forum was formed to facilitate and host the Unified Water Label in 2017. In this year the ‘Best of Both’ leading to the ‘Best of All’ initiative was launched. This brings together 4 of the 5 European Water Labelling schemes; Sweden, Swiss, Portugal and European Water Label harmonising technical data and moving to one label under the banner of the Unified Water Label.