The mission of Unfold.art can be succinctly summarized: “to show something to people that they’ve never seen before”. The medium for doing so is bringing large-scale kinetic light installations to black box spaces around the world and combining them with music to create stimulating audiovisual wonderlands. These worlds would be designed to be accessed by a range of audiences and ages, expanding their reach way beyond the ‘club’ space they first found success with.
Unfold.art was spawned from the success of Audio Obscura, the Amsterdam-based electronic music events company that garnered fame for putting dance music in unusual, off-limits locations like national museums and concert halls. Their events have always put a strong focus on visuals and lighting, and through making contact with cutting edge artists in these fields, the team realized they needed a new platform to explore the scale and complexity of some of their ideas.
Now expanding into a touring series, Unfold.art will soon be enjoyed by audiences around the world, positioning it as the global leader in immersive art experiences. Scouring the landscape for the most exciting artists, Unfold.art will stage an exciting new concept every year and bring it to key cities across the globe.