Unboxing Ecommerce

Unboxing ecommerce is the podcast brain-child of two long-time friends and entrepreneurs. James and Jennifer met over 20 years ago when they each ran retail and retail-adjacent businesses of the brick and mortar variety. Today, they come together to understand and reverse engineer the online shopping and shipping experience. In each episode, James and Jennifer order the same product from the same brand. They analyze the front- and back-end of placing an order, then reverse engineer the storage, logistics, and packaging details to understand its journey to their doorstep and into their hot, little hands. They evaluate every step right up to reviewing the product itself. And, if they return the package, they talk about that process, too. Listen in for a 360 view on e-Commerce from these two experts. James Marks is a serial entrepreneur, who started his first business when he was 17. He built and recently exited an e-commerce fulfillment service called Whiplash. Today he is busy with his latest company, Trivial, building a data platform for online businesses to quickly see the metrics that make a difference. https://withtrivial.com/ Jennifer Yates' professional roots are in geospatial tech, but her entrepreneurial path began when she owned a retail boutique centered around art and creativity. Today, her company Roux continues that ethos by focusing first on the human experience in business operations. https://www.workwithroux.com Unboxing e-Commerce is released biweekly on Tuesdays. Listen on Spotify or Apple Podcasts.