The mission of Sports Business Society is to expose our members to the business side of the sports they love. To get a well-rounded view of the sports business industry, we bring in guests from all over the sports world to speak to our club. This includes visits from owners, reporters, coaches, talent evaluators, agents, contract negotiators and many more. Members get much more than just a better understanding of sports. Through listening and interacting with very accomplished guests, we learn how they have become successful. The lessons learned are applicable not only in the business world (sports or not) but in life as well.