Trajectory

OUR NAME SAYS IT ALL Who We Are. We’re a hybrid brand consulting / marketing agency (and a certified women-owned business enterprise) focused on unlocking the potential for brands across the health and wellness continuum to leave their mark on the world. What We Believe. We approach our work with the belief that brands are most influential when they look, speak and act as one. Because the more unified the brand, the more powerful its impact on businesses and customers. What We Do. We shape, launch and create stronger brand-led growth for health and wellness clients. We do this by crafting brand purpose and story, and then aligning culture, strategy, design, communication and digital experience – so everything and everyone comes together to drive growth. Combining deep health and wellness category and audience understanding, and supported with proven tools and processes, our branding, marketing and digital solutions gravitate around five key client challenges: • shaping and launching new product and service brands • accelerating results from marketing and communications • jumpstarting growth thru rebranding, repositioning or brand refresh • strengthening digital strategy and expression • building stronger brands from the inside out How We Do It. We believe in-depth industry knowledge is most potent when combined with outside category inspiration. One without the other makes for less courageous and stand-out solutions. The key is to be able to take our knowledge, shake it up and apply it in new ways. If a health or wellness brand is faced with a branding or marketing challenge, we develop a custom-made solution that distinguishes and establishes a strong platform for creating future brand value and growth.