Traction Rec

We empower nonprofit community centers to make a greater impact in their communities using an industry-leading member management CRM. Traction Rec is built on the power of Salesforce to help manage operations, deliver services, and amplify the amazing good that YMCAs, Jewish Community Centers (JCCs) and Boys & Girls Clubs of America (BGCA) bring. Creating positive impact isn't just what we do. It's who we are. Behind our product is what we're most proud of - putting people first. At our core, we're passionate about community and engagement, with our partners, and with each other. Traction Rec has been recognized as Nonprofit Sales Partner of the Year, ISV Partner of the Year, and featured in the 2020 and 2021 Ready to Rocket List.