VISION
TOYOTA WILL BE THE LEADING COMPANY IN EVERY ASPECT.
PHILOSOPHY
SATISFY CUSTOMERS THROUGH SWIFT, SURE AND FAIR HANDLING OF CUSTOMER INQUIRIES AND COMPLAINTS; AND CONTINUE TO EARN THE TRUST OF SOCIETY AS A COMPANY.
Toyota has always been driven by the spirit of providing total customer satisfaction and and top quality products. This philosophy is Toyota’s foundation in its continuous search for improvements in its products and services. Toyota is not just satisfied with meeting the expectations of the customers. Toyota aims to surpass these expectations. In so doing, Toyota will be the ultimate leading company in every aspect.
CUSTOMER FIRST’ PHILISOPHY
Customer First: More than a statement – it becomes the ‘First Commandment’ for the company, its products, and its people. – Sakichi Toyoda
Since its founding, Toyota has carried out corporate activities based on the concept of “The customer always comes first.” This concept was declared in ‘The Toyoda Precepts’ (established in 1935), which has been handed down as the Toyota Group’s guiding philosophy. Toyota, including its dealers, makes a company-wide effort to build good relationship with its customers by identifying customer needs and expectations and providing the best service options.