We look at everything through a digital lens but we create in multiple channels. Here’s why: It doesn’t matter if your brand was born in 1912 or 2012, if your web and digital presences aren’t up to snuff, your audience won’t give you a second thought. The confluence of websites, apps, traditional and social mandates brands embrace a fluidity in order to succeed. We call it Fluid Marketing (duh). And it’s really about building effective, conceptual solutions that ebb and flow across screens and through channels. We shape experiences that reward users with emotion and interaction. We give brands a life outside of a Google search. All while managing to have a bit of fun doing it.