The Wilful

〰We are Wilful〰 Wilful is a new communications agency group that has sprung from the intersection of innovation and purpose supporting the way to a low carbon, regenerative economy and sustainability. Action on climate, rapid decarbonising and the shift to a fairer and more regenerative economy is stimulating a new wave of global innovation. Change at pace and on this scale needs powerful and persuasive communications to help establish new markets and players and influence consumer choices. Two established agencies, Cherish PR and Gong Communications have come together to form a new task-force agency group built on a long track record of working with game and systems changers. Founders Rebecca Oatley and Narda Shirley are no strangers to periods of rapid innovation and disruption. They last worked together in the dot com boom and have reunited, merging their businesses to give Wilful a core team of corporate, consumer and B2B communicators, designers, brand strategy and social and digital experts. Wilful’s Chair is Mike Rowe, founder of digital agency group 1000Heads and John Grant, the author, speaker and sustainability expert is Wilful’s resident brand strategist. Headquartered in London, Wilful has a global network of partners with particular strength in Africa through Gong’s business in Kenya and Over There, the group of independent agencies that Cherish co-founded. For inquiries, please email our team at hello@thewilful.com.