The Victoria Group company was founded in 1990 to provide media space sales, marketing, new business development, ad creation, and media planning & buying for various companies and publications globally. Categories of advertising included consumer, business-to-business, franchising, business opportunity and direct sales. Publications and companies represented by The Victoria Group included Dow Jones, Inc., SUCCESS, Financial World, Working Woman, Working Mother, Income Opportunities, Mart Franchise Ventures, and monster.com.
Since 2002 The Victoria Group provides marketing and sales strategies for generating new profit centers and increased sales revenue for clients. Most recent clients include editorial content, marketing and sales strategies exclusively for the Franchise category in USA Today and for sons of samhorn.com, the number one website for “all things Red Sox.” In RI, GTECH Corporation, an international technology and transaction processing company; developed an employer branding strategy and hired the advertising agency to provide the execution. In the NYC metro include; TRICON Contracting, Inc, a NYC based full service construction management and real estate development firm, and Mart Franchise Ventures an international trade show, virtual expo, and web based lead generation organization. In Florida: NOVA Southeastern University School of Business, assisted with marketing strategies to expand the doctorate programs. In Canada: FACES Cosmetics Company, developed marketing and franchise sales materials to utilize in expanding its retail franchise chain into the US. Consulting services and advertising sales support to UK based publishing company, FDS Ltd, International Franchising Magazine in print and on-line.