THE TIMES HAVE CHANGED, LEAVING THE OLD RULES OF ADVERTISING BEHIND. OUR TIMES DEMAND A NEW MODEL, REDEFINING THE RELATIONSHIP BETWEEN CONTENT, CULTURE AND COMMERCE. IT’S TIME FOR CREATIVES TO BECOME CREATORS. IT’S TIME TO REWRITE THE RULES OF RELEVANCE AND PRACTICE WHAT WE PREACH. THE OLD RULES TALKED AT YOU. WE WALK WITH YOU. WE ARE THE TIMES.