The Studio Group Sweden

The market leader for makeovers in Scandinavia founded in 2005 within the consumer fashion market within Sweden. The studio has received over 200,000 visitors since conception with locations in Stockholm, Göteborg, Malmö, Västerås, Umeå and Uppsala. The vision of The Studio is to enable all walks of life to feel special for a day, in order to "boost your ego" or raise your self confidence by experiencing a day as a model in a professional environment in the heart of the city. Our goal is to change the lives of our visitors in order for them to feel a greater confidence about themselves.