The Source

The Source are a full service global qual/quant agency built on a simple promise; to give our clients the most detailed and rich view of their customer as is possible, because the better they know their customers, the smarter decisions they’ll take and the more they’re likely to succeed. Put simply, if you know your customer, you’ll know what to do (of course we’ll tell you what to do, but such is the clarity and power of our work most clients have a pretty good idea what to do next before we get to that point). What’s it like working with The Source? Well, you can expect: • A tight, dedicated research team, committed and energetic from start to finish of any project, large or small • People who are passionate about customers, brands, retailers and service providers • An empathy with and understanding of stakeholders’ challenges, ambitions and restrictions • Senior involvement at all stages; expect to see our CEO regularly undertaking fieldwork • Brilliant presentations; clear, honest, straight-talking, engaging and always actionable • Research expertise (made simple and understandable – you don’t need to be a researcher to work with us) • Great design free of charge (infographics, posters, booklets, films) Always happy to talk 0207 543 4500 paul@thesourceinsight.com