When we began The Skateboard Mag back in 2004, we had a few goals in place: use our vast experience in skateboarding and skate media to raise the bar in photography, writing, and design; connect directly with real skaters through core skateshops, events, and promotions; and lead the way in showcasing the best and newest in skateboarding. Success in those areas has given us the opportunity to partner with top pros, introduce the next wave of elite amateurs, and collaborate with some of the finest opinion-leading brands—well- established and brand-new—in our industry. The Skateboard Mag is skateboarders working together for skateboarding. With that in mind, the rest (and the best) will follow.