The Shape Sensing Company is pioneering a major advancement in minimally-invasive interventional procedures with its groundbreaking 3D guidance system using fiber optic shape sensing. The cutting-edge platform, which combines visualization software and devices, addresses the critical problem of harmful radiation exposure from x-ray use that affects both patients and medical staff. Conventional methods to minimize fluoroscopy are not only inefficient and costly but also fall short in accurately localizing the entire length of interventional devices. The company's solution transforms the approach to these procedures, offering precise on-screen visualization and comprehensive localization data, significantly improving workflow. This technology also eliminates the need for external magnets or patches, ensuring stability and enhancing accuracy throughout the procedure. The Shape Sensing Company's devselopment represents a significant leap in medical technology, prioritizing safety and efficacy in medical procedures.