The Society

About Us: At The SOCIETY Group, we understand that traditional PR is a thing of the past. Founded by Alexander Ali, we define private PR for power brokers, brokerages, and developments in real estate society. Our Expertise: We excel in brand building through strategic industry relationships and by orchestrating immersive events such as UPFRONTS with The Wall Street Journal and The Hollywood Reporter's Power Broker Awards that create profound connections. Our Achievements: We have helped sell over $10 billion in luxury properties, cementing our status as a leading player in Los Angeles and New York. Our work and CEO have garnered attention for our innovation, including The New York Times, Forbes, Robb Report, The Wall Street Journal's Mansion section, and Entrepreneur to name a few. Iconic PR Campaigns: We pride ourselves on representing some of the most iconic properties in the world. Our successful PR campaigns include The Playboy Mansion, The One, celebrity homes, and architecturally significant properties, highlighting our unparalleled launch strategies in the luxury sector. Our Influence: At The SOCIETY Group, we define the culture and conversations around real estate society, ensuring that every brand we represent shines brightly in the eyes of its audience.