The Pretty Smart Food

Founded in sunny Brighton, we set out to empower today’s generation of health conscious consumers. Our products are inspired by taste, attitude, and a global awareness, bringing together the belief that foods, made of the best ingredients, should not only satisfy the body but also the mind. We believe that the right attitude and approach to healthy living can positively affect the world and those around us. All our ingredients are organically grown - meaning that they are strictly non-GMO, free from herbicides, pesticides and chemical fertilisers. We use solely gluten-free, dairy-free, vegan, soy-free and refined sugar-free ingredients, sourced sustainably - directly from small ethical growers and farmers.