In January 2022, The Parrish Collection LLC began operations as Aloha Vacation Villas at the Kapalua Resort located in West Maui. Managing 50 premium Kapalua Bay, Golf and Ridge Villas, The Parrish Collection continues the legacy of superior service of this premier property management firm originally formed in 2007. In January of 2023, Aloha Vacation Villas was rebranded The Parrish Collection Maui.